Make influencers work fo you.

Aumake has over thirty thousand influencers who can ensure the success of your products in Chinese and Asian markets.

Social Media Marketing & Influencers in China

The influencer market in Asia is booming, and it is projected to be worth up to $2.59 billion by 2024. The young and highly mobile consumers of this region are all digitally savvy and hungry to buy.

The top-performing influencer platforms vary from region to region. While Facebook is popular in Malaysia, Thailand and Vietnam, WeChat and Little Red Book take precedence in China, where Facebook is still banned. To benefit from the power of influencers, brands need to adopt a hyper-local strategy.

aumake brings together influencers and channels to one convenient location and supports you in delivering a multichannel experience.

Understanding the different types of influencers

Daigou influencers

Daigou translates to “buying on behalf of”. Daigou influencers buy products overseas from, for example, Australia and New Zealand, and sell them to China. Our fast-growing network of 30,000+ Daigou influencers is active across social media platforms, such as WeChat and TikTok.

Key Opinion Leaders

Key Opinion Leaders (KOL) advertising is essential to aumake’s strategy. KOLs are influencers on social media apps who connect with their audience more authentically than usual digital marketing allows, and target a specific demographic. KOLs frequently create a loyal following from their target demographic, who trust their recommendations and consistency.

How do we engage new social media influencers?
Aumake uses two methods to engage new social media influencers to join our sales force:

  1. Daigou influencers invite customers to become influencers
    Our existing established network of Daigou influencers promotes and sells the aumake products on social media platforms. These influencers then invite their friends and followers to join the program, become influencers themselves, and promote your products.They are motivated to bring as many people as possible into the aumake program through a system of loyalty points that result in commissions. The more sales converted from their account, and the more people they bring into the program, the higher the financial compensation they will receive from aumake.
  2. Advertise on social media platforms. aumake advertises your products on the WeChat and TikTok social media platforms. These advertisements engage new customers that aumake converts to registered influencers. These registered influencers receive tasks to build them up to the stage where they can grow their own influencer team, as defined in method 1.

How we engage new customers
The specific methods for engaging new customers for your business and the selling techniques used will depend on the type of product and level of influencer.

General Influencers
The specific methods we use to engage new customers for your business, and our selling techniques, depending on the type of product you’re selling and the influencer level.

General influencers or KOCs
We provide general influencers, or Key Opinion Customers, with aumake ready-to-use marketing materials. These may include scripts, photographs, and videos. General influencers share the link to your product on their own social media platforms. They can also reach out to their followers and friends to join the aumake program and promote your products. General influencers could be micro-influencers that target a specific demographic suited to your product.

Elite influencers
Elite influencers have a higher number of dedicated followers. aumake will provide them with tailored services to maximise results from their content. This may include live streaming, and specially designed short videos for them to post—in addition to continuing their general influencer tasks and using the ready-to-use marketing materials.

Please do not hesitate to contact the aumake team to learn more about our sales force and how we will leverage social media marketing to ensure your business finds success when exporting to China.