What is a daigou?
Daigou is the Chinese word for ‘to purchase on behalf of’. Currently, customers living in China have three main avenues though which to purchase Australian products outside of China:
- via online sales platforms;
- through friends and family living in Australia; and
- through friends and family visiting Australia as tourists.
The latter two are what’s referred to as daigou as they purchase the desired Australian brands on behalf of their Chinese counterpart and either take it back in person or send it by mail.
There are an estimated 40,000 daigous in Australia of varying sophistication and anywhere between 1,200 and 1,600 physical stores like AuMake, which cater to daigou buyers.